Up-tempo and attention-grabbing, a marketing promo is a bit like a film trailer for your business.
Videos that seek to raise awareness about a cause, campaign or initiative.
Online video advertising is exactly as it sounds! It’s video content used for paid advertising on a website or in an app.
Broadcast advertising covers ads beamed directly into your living room via a home TV screen.
A super popular marketing tool that neatly explains your product or service in 60-90 seconds.
A selection of motion assets that can be used for live events, presentations or in future video content.
Pulling together your assets to create a compilation reel or share a success story as a video case study.
Video content to communicate with your workforce about company initiatives, news or training.
We strongly believe that knock-out creative needs to be backed up by organisation and attention to detail. We give you a dedicated project management team to help the process run efficiently and leave maximum breathing space for the creative.
We take the time to really understand what you want to get out of the project. This helps us create a product that hits all these key objectives and gives you a measurable ROI.
All projects are overseen by our Creative Director & Co-Founder, Tom. His breadth of experience means we deliver first-class creative services as standard.
We craft a script that helps your message really hit home, then bring it to life with a visual narrative featuring a series of images and a detailed animation plan.
Working closely with you, our creative team develops a visual design solution that’s tailor-made to complement and elevate your brand.
We work closely with a number of voiceover studios so we’ll always find the right person to tell your story. We’ll source the artist, direct the recording, and manage the usage licensing.
We bring together our collective expertise to create pixel-perfect motion. We animate the storyboard assets, bringing them to life to create an engaging animation that connects with your audience.
We’ll work with you to create a plan for releasing your content, suggesting the best platforms and formats for the biggest impact.
We finish the animation with layers of audio: music, sound effects and final voiceover. The sound design elevates the impact of the animation and makes the video more immersive.
Here’s an overview of our typical production process broken into the key stages.
For each brief, we take this structure and design a workflow and schedule that works best for the project.
Our primary focus is to understand the project scope by meeting to discuss and refine a clear brief with measurable objectives. We create a realistic schedule and project plan to kick things off.
We explore the visual style and script content together. We develop the look & feel and share key style frames. Alongside this, we write the script which forms the backbone of the piece.
We build on the script's messaging with visual ideas to enhance the clarity of the narrative. We plan out the animation scenes and make any final tweaks to the script and style.
We design the scenes and present a visual storyboard to agree upon the ideas. We include descriptions that provide detail on the movement and audio. Then we create and prep all of the assets ready for animation.
We animate each of the scenes and build transitions in between. We introduce complementary movement and extra touches for added impact.
We carefully select sound effects to support and embellish the animation. Then we harmonise all of the audio elements with a final mix and master.
We create and share the final deliverables. We close out with a project debrief including collecting feedback and ideas from our client. This helps us learn and develop to collaborate even more effectively next time.
We love to hear how the project has been received and how it’s performing. We use this data to inform future projects together.