Digital Ad for Grommet
Client | Grommet
Production | Buff
Script | Deej Johnson & Lark
Design & Animation | Buff
Sound Design | James Locke-Hart
The Challenge
Grommet is an online platform dedicated to helping people discover innovative products that help you live a little better, and support small businesses. We were approached by their in-house creative team to produce an animated promo to launch their new brand identity. The aim was to develop a piece of content for online promotion and as advertising for TV-on-demand platforms that would promote the platform, widen Grommet’s audience and introduce their current followers to a fresh new look. They wanted a video that was fun, vibrant, quirky and true to who they really were.
“It is so difficult to explain what we sell at Grommet, since it is across so many categories and fun and quirky products. We wanted to talk about the breadth of our catalogue, the mission of our company and also get people to visit our site - all in one commercial.”
The Solution
As Grommet were hoping to find new customers, we worked to create a striking and engaging piece that would instantly catch people's attention. The script was key so we worked with a few different scriptwriters to carefully craft the messaging with the right fun and quirky tone. We created some 3D rendered objects mixed with photography that showcased the intriguing products they sell. Then wrapped it all up with some animated graphics that expressed their new brand - which is all about bold colours, fonts and interesting visuals.
The final deliverable was a 30s hero animation. Grommet liked the video so much that they later commissioned a holiday season version too.
The Impact
Grommet loved the original video so much that they commissioned a festive holiday version.
What exactly is an online video advert and why is having one a good idea? Find out more here!
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